Omega 3+ Advanced
The omega 3 supplement that actually agrees with you.
Heart
Eyes
Brain-Health
Superior omega 3 for heart, brain and vision
Provides 315mg of highly bioavailable EPA and DHA per daily serving to support normal heart function, brain function and vision.
Better absorbed than standard fish oil
Unlike standard fish oil, the omega 3 in krill oil is naturally bound to phospholipids, making it easier for your body to absorb and gentler on the stomach, without fishy burps or aftertaste.
Naturally rich in choline and astaxanthin
Krill oil naturally contains choline, which supports normal fat metabolism, liver function and brain health, plus astaxanthin, a powerful antioxidant not found in standard fish oil.
Sustainably sourced Antarctic krill
Made from premium Antarctic krill and manufactured in a GMP-certified facility in Norway for exceptional quality and purity.
No fishy taste or aftertaste
An odourless, vanilla-flavoured softgel that's easy to swallow and designed to make taking omega 3 a pleasure, even if you've struggled with fish oil in the past.
| Ingredient | As per two softgels |
|---|---|
| Krill Oil | 1,180mg |
| Of which phospholipids including Choline |
660mg 82.5mg |
| Of which Omega 3 including EPA including DHA |
315mg 177mg 82.6mg |
| Of which Astaxanthin | 100μg |
Manufactured in a GMP (Good Manufacturing Practice) facility in the ECC (Norway)
Food supplements should not be used as a substitute for a varied and balanced diet or a healthy lifestyle. If you are pregnant, breastfeeding, taking any medication or are under medical supervision, please consult a doctor or pharmacist before taking supplements. If you suffer any adverse reaction whilst using a supplement, discontinue use and consult your doctor. Keep out of reach of children. Allergens are highlighted in bold within the ingredients list.
When it comes to food supplements one size doesn't fit all, so we can't guarantee success for everyone. If you are not 100% happy please contact our Customer Care team, who can arrange a refund or help to find an alternative that works for you.
Free from Titanium Dioxide
iMany of you have told us you don’t want unnecessary ingredients in the supplements you take so we’ve taken on board your feedback and will be removing it from our products going forward.
Why krill oil – and not standard fish oil?
The absorption difference
Standard fish oil provides EPA and DHA bound to triglycerides – a form that is reasonably well absorbed when taken with food. Krill oil provides the same fatty acids bound to phospholipids – the same type of fat molecule that forms the membranes of every cell in your body.
Because your body already knows how to handle phospholipids, krill-bound omega 3 is absorbed more rapidly and efficiently than triglyceride-bound fish oil, with less risk of the digestive discomfort that makes fish oil so unpopular.
Natural choline and astaxanthin
Krill oil naturally contains two nutrients that standard fish oil does not: choline and astaxanthin. Choline is an essential nutrient that supports normal fat metabolism, liver function and brain health – and most people don’t get enough of it from their diet.
Astaxanthin is one of the most potent natural antioxidants available, and it also helps protect the omega 3 itself from oxidation, which is one reason krill oil does not have the fishy smell and taste of degraded fish oil.
Sustainability and quality
The krill in Omega 3+ Advanced is sourced from Antarctic waters – one of the cleanest, most tightly regulated marine environments in the world. Antarctic krill (Euphausia superba) are at the base of the food chain, reproduce rapidly and are harvested under strict sustainability limits.
The oil is processed in a GMP-certified facility in Norway and the softgels are free from titanium dioxide and marine salts. For people who care about what goes into their supplements, and where it comes from, krill oil is a considered choice.
Is Omega 3+ Advanced right for you?
Omega 3+ Advanced is for anyone looking for a high-quality, easy-to-take omega 3 supplement – particularly if:
- You’ve tried fish oil before and found the taste unpleasant – a vanilla softgel solves this, with no fishy aftertaste
- You want omega 3 in its most bioavailable form – phospholipid-bound krill oil is more readily absorbed than triglyceride-bound fish oil
- You want the additional benefits of choline and astaxanthin that come naturally with krill oil
- You care about where your supplements come from – the krill is sustainably sourced from Antarctic waters and processed in Norway
- You want to support heart, brain, liver and vision health in one daily serving
Please note: Omega 3+ Advanced contains krill (crustaceans) and bovine gelatin and is not suitable for vegetarians, vegans or those with crustacean shellfish allergies.
"The form of omega 3 matters just as much as the amount. Krill oil delivers phospholipid-bound EPA and DHA that's easier for the body to absorb and gentler to take than standard fish oil."
Ingredient Highlights
Krill oil comes from Antarctic krill – tiny crustaceans that form one of the largest biomasses on Earth and sit at the very base of the marine food chain. Because krill feed on phytoplankton rather than other fish, krill oil is naturally purer and less prone to contamination than fish oil from larger species.
Omega 3+ Advanced uses 1,180mg of krill oil per daily serving, naturally providing EPA and DHA fatty acids in the phospholipid-bound form that your cell membranes are made from. This allows your body to absorb EPA and DHA more efficiently than the triglyceride-bound form used in standard fish oil, and it’s easier on your digestion.
The phospholipids naturally found in krill oil also carry choline – an essential nutrient most people do not get enough of from diet. Choline contributes to normal fat metabolism and liver function, and is a precursor to acetylcholine, a neurotransmitter important for memory and brain - function. Each serving provides 82.5mg of choline.
Not all omega 3 is the same. ALA, the omega 3 in flaxseed and walnuts, must be converted by the body into EPA and DHA before it can be used – and that conversion is inefficient. EPA and DHA are the forms the body actually uses, and krill oil provides them directly. Omega 3+ Advanced delivers 177mg EPA and 82.6mg DHA per daily serving – 315mg combined, which exceeds the daily intake associated with normal heart function, brain health and normal vision.
Astaxanthin is a natural carotenoid antioxidant found in krill - it's what gives krill and flamingos their pink colour. It is one of the most potent natural antioxidants in nature and serves two roles in Omega 3+ Advanced: it protects the omega 3 fatty acids from oxidation within the softgel, and provides antioxidant protection in the body after absorption. Standard fish oil does not contain astaxanthin. Each daily serving provides 100 micrograms of natural astaxanthin from the krill extract.
Krill oil comes from Antarctic krill – tiny crustaceans that form one of the largest biomasses on Earth and sit at the very base of the marine food chain. Because krill feed on phytoplankton rather than other fish, krill oil is naturally purer and less prone to contamination than fish oil from larger species.
Omega 3+ Advanced uses 1,180mg of krill oil per daily serving, naturally providing EPA and DHA fatty acids in the phospholipid-bound form that your cell membranes are made from. This allows your body to absorb EPA and DHA more efficiently than the triglyceride-bound form used in standard fish oil, and it’s easier on your digestion.
The phospholipids naturally found in krill oil also carry choline – an essential nutrient most people do not get enough of from diet. Choline contributes to normal fat metabolism and liver function, and is a precursor to acetylcholine, a neurotransmitter important for memory and brain - function. Each serving provides 82.5mg of choline.
Not all omega 3 is the same. ALA, the omega 3 in flaxseed and walnuts, must be converted by the body into EPA and DHA before it can be used – and that conversion is inefficient. EPA and DHA are the forms the body actually uses, and krill oil provides them directly. Omega 3+ Advanced delivers 177mg EPA and 82.6mg DHA per daily serving – 315mg combined, which exceeds the daily intake associated with normal heart function, brain health and normal vision.
Astaxanthin is a natural carotenoid antioxidant found in krill - it's what gives krill and flamingos their pink colour. It is one of the most potent natural antioxidants in nature and serves two roles in Omega 3+ Advanced: it protects the omega 3 fatty acids from oxidation within the softgel, and provides antioxidant protection in the body after absorption. Standard fish oil does not contain astaxanthin. Each daily serving provides 100 micrograms of natural astaxanthin from the krill extract.
Trusted by thousands
Nina S
Really reduced my aches and pains!
This Krill Oil has really reduced my aches and pains! Well worth the investment. It's easy to take and doesn't leave any aftertaste. I noticed a difference in my joints within a week. Very pleased.
Paul A
My liver enzymes has returned to normal!
Since taking your future you krill oil my liver enzymes has returned to normal! As i have a fatty liver. No after taste, hard easy to take capsules, soo easy to swallow., i totally recommend this product.
Jackie H
Excellent product
I used these for pain from an arthritic hip which has now been operated on. I am about to resume as a preventative. Excellent product
Anonymous
Helps with my joints and mobility
This product helps with my joints and mobility as I don’t eat fish
Philip H
I have more energy and don't get tired so quickly.
As far as i can tell, Omega 3+Advanced is working well, its one of those supplyments that work in the back ground, and with Turmeric + , at 76 i have more energy and don't get tired so quickly. so will keep taking them.
FAQs
What is the difference between krill oil and fish oil omega 3?
Krill oil and fish oil both provide EPA and DHA omega 3 fatty acids, but they differ in how those fatty acids are delivered. Standard fish oil contains omega 3 bound to triglycerides – a form that is reasonably well absorbed when taken with food. Krill oil contains omega 3 bound to phospholipids – the same form in which omega 3 is found in cell membranes – which makes it more rapidly absorbed and better tolerated by the gut. Krill oil also naturally contains choline and astaxanthin, which are not present in standard fish oil. Omega 3+ Advanced uses sustainably sourced krill extract providing 315mg of EPA and DHA per daily serving (two softgels), with 660mg of phospholipids including 82.5mg of choline.
Why does Omega 3+ Advanced not taste fishy?
The fishy taste and burps associated with many omega 3 supplements come from oxidised or poorly refined fish oil. Omega 3+ Advanced uses a pure, refined krill extract that is free from marine salts and naturally less prone to oxidation than standard fish oil. Each softgel is odourless and vanilla-flavoured – making it significantly easier to take consistently, especially for those who have struggled with standard fish oil in the past.
What is phospholipid-bound omega 3 and why does it matter?
Phospholipids are the same type of fat molecule that forms cell membranes throughout the body. When omega 3 is bound to phospholipids – as it naturally is in krill oil – it is more readily recognised and absorbed by the body than triglyceride-bound omega 3 from standard fish oil. This means more EPA and DHA reaches your cells with each dose. Omega 3+ Advanced provides 660mg of phospholipids per daily serving, including 82.5mg of choline.
What is choline and why is it included?
Choline is an essential nutrient found naturally in krill oil that plays a role in normal fat metabolism, liver function and brain health. It contributes to normal lipid (fat) metabolism – which is directly relevant to cardiovascular health – and is a precursor to acetylcholine, a neurotransmitter important for memory and cognitive function. Most omega 3 supplements do not provide choline. Omega 3+ Advanced provides 82.5mg of choline per daily serving as a natural component of the krill phospholipid complex.
What is astaxanthin and what does it do?
Astaxanthin is a powerful natural antioxidant carotenoid found in krill and the organisms they feed on – it is what gives krill and flamingos their pink colour. It is one of the most potent natural antioxidants available and helps protect the omega 3 fatty acids in the supplement from oxidation, as well as providing antioxidant benefits in the body. Omega 3+ Advanced provides 100 micrograms of astaxanthin per daily serving as a natural component of the krill extract.
How much EPA and DHA does Omega 3+ Advanced provide?
Each daily serving (two softgels) of Omega 3+ Advanced provides 315mg of omega 3 fatty acids, including 177mg EPA (eicosapentaenoic acid) and 82.6mg DHA (docosahexaenoic acid). EPA and DHA contribute to the normal function of the heart (at a daily intake of 250mg combined EPA + DHA). DHA contributes to the maintenance of normal brain function and normal vision (at a daily intake of 250mg). The 315mg combined EPA + DHA in Omega 3+ Advanced exceeds this threshold.
Is Omega 3+ Advanced sustainable?
Yes. Omega 3+ Advanced uses krill oil sourced from Euphausia superba – Antarctic krill. Krill are at the base of the food chain, reproduce rapidly, and are harvested in tightly regulated volumes. The product is manufactured in a GMP (Good Manufacturing Practice) certified facility in Norway. It is also free from titanium dioxide and marine salts.
Is Omega 3+ Advanced suitable for vegetarians or vegans?
No. Omega 3+ Advanced contains krill oil (crustaceans) and the softgel capsule shell is made from bovine gelatin. It is not suitable for vegetarians, vegans, or those with crustacean shellfish allergies. It is gluten-free and lactose-free.
When is the best time to take Omega 3+ Advanced?
Take two softgels per day, morning or evening, preferably after a meal. Taking omega 3 with food – particularly a meal containing some fat – improves absorption and further reduces the chance of any digestive discomfort.
When will I feel the benefits?
Starting to absorb
Phospholipid-bound EPA and DHA from krill oil begin absorbing efficiently into your cell membranes with each daily serving. Because krill oil is bound to phospholipids rather than triglycerides, it is more rapidly taken up by the body than standard fish oil – and the vanilla softgel formula means no digestive discomfort to interrupt the habit. Omega 3 levels take weeks to build and become effective, but you may notice some early improvements in energy and mental clarity toward the end of the first month if your levels were very low before starting.
When will I feel the benefits?
Building tissue levels
EPA and DHA levels in your blood and tissues continue to build with consistent daily supplementation. The cardiovascular benefits of omega 3 – supporting normal heart function, blood pressure and lipid metabolism – become more established at this stage. The choline in the krill phospholipid complex is supporting normal liver function and fat metabolism. Some customers notice clearer thinking and more sustained energy after this period.
When will I feel the benefits?
Long-term support
With omega 3 levels consistently maintained, the long-term benefits of daily supplementation are established across multiple systems of the body. Normal heart function, brain health, vision maintenance and triglyceride metabolism are all supported by sustained EPA and DHA intake. The astaxanthin in the krill extract continues to provide antioxidant protection. The body can’t produce omega 3 itself, so consistent daily supplementation is the most reliable way to ensure your levels remain where they need to be.
Trusted by experts
Dr Max Gowland
Chief Scientific Officer
Max's passion is to help the over 50s stay healthy and stay active. As Chief Scientific Officer, Max works with the team to develop innovative products and is a regular presenter on QVC TV, helping to demystify supplements, health and nutrition.
Dr Miriam Ferrer
Head of Product Development
After her PhD, Miriam spent three years at the Medical Research Council Laboratory of Molecular Biology in Cambridge, before pivoting to supplement development. Her experience helps her to identify high-quality ingredients backed by rigorous research.
Dr Aidan Goggins
Nutritionist and author
Aidan is one of Europe's most influential nutrition experts and author of the award-winning book The Health Delusion and the international bestseller The Sirtfood Diet. He’s passionate about combining medicine with nutrition for better health outcomes.
Mr Peter Kirkpatrick
Medical advisor
Peter is a leading expert on strokes and arterial and vascular disease affecting the brain, and has published more than 200 studies. He is also president of the Cambridgeshire branch of Headway.
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Explore Omega 3+ Advanced and more in our Knowledge Centre
Omega 3: The definitive guide
Omega 3 fatty acids are a vital part of our diets and bring important benefits, helping to take care of everything from blood pressure, heart health, vision and brain health.
Why take krill oil?
Krill oil is a pure, sustainable source of easily absorbed omega-3, supporting heart, brain, joint, and liver health – along with astaxanthin to help you feel your best every day.
Investing in your health
In uncertain times, investing in your health through good nutrition, exercise and self-care is one of the best ways to build resilience, boost your mood, and protect your future.
Reviews
The views expressed below are the opinions of customers who have purchased this product. We do not endorse these views, nor should they be regarded as health claims or medical advice.
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