Prime Fifty

Prime Fifty has a new dedicated home

Prime Fifty is now available on its own dedicated website — created specifically for the over-50s who want targeted support, simplified choices and better value.

While you can still browse the range here for a limited time, we’re gradually moving Prime Fifty products to their new home at primefifty.com.

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17 products

FightingFatigue-pack;FightingFatigue-bottle;Fighting-Fatigue-annotated-tabletFightingFatigue-pack;FightingFatigue-bottle;Fighting-Fatigue-annotated-tablet
Fighting Fatigue (120 tablets) Sale price£32.00
  •  Keeps you energised
  •  Eight B vitamins + CoQ10 boost
  •  Formulated for ages 50+
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Fighting-Fatigue-supplement-angle;Fighting-Fatigue-supplement-front;Fighting-Fatigue-annotated-tabletFighting-Fatigue-supplement-angle;Fighting-Fatigue-supplement-front;Fighting-Fatigue-annotated-tablet
Fighting Fatigue Sale price£12.50
  •  Keeps you energised
  •  Eight B vitamins + CoQ10 boost
  •  Formulated for ages 50+
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Vitamin D supplement package on a wooden table with tea, oranges, and a candle.

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Super GreensSupergreens-28-angle;Supergreens-28-front;SuperGreens-tube;Super-greens-annotated-tablet
Super Greens Sale price£25.00
  •  Total body health support
  •  Delicious melon-citrus drink
  •  21 vitamins and minerals
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Brain-cognition-supplement-angle;Brain-cognition-supplement-front;Brain-Cognition-supplement;Brain-cognition-annotated-capsuleBrain-cognition-supplement-angle;Brain-cognition-supplement-front;Brain-Cognition-supplement;Brain-cognition-annotated-capsule
2 for 1 Mix & Match
Brain & Cognition Sale price£20.00
  •  Supports mental performance
  •  Optimises brain health
  •  Contains omega 3 fatty acids
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2 for 1 Mix & Match
MaintainingMuscle;MaintainingMuscle;MaintainingMuscle-supplement;Maintaining-Muscle-annotated-powderMaintainingMuscle;MaintainingMuscle;MaintainingMuscle-supplement;Maintaining-Muscle-annotated-powder
Maintaining Muscle Sale price£50.00
  •  Muscle support for ages 50+
  •  Whey protein & key nutrients
  •  Delicious strawberry flavour
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Skin, Hair and NailsSkin, Hair and Nails
Skin, Hair and Nails Sale price£25.00
  •  Radiant skin, hair and nails
  •  With hydrolysed marine collagen
  •  Biotin, zinc and selenium
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Gut-Immunty-supplement-angle;TotalWellbeingBundle-trio;TotalWellbeingBundle-tabletsGut-Immunty-supplement-angle;TotalWellbeingBundle-trio;TotalWellbeingBundle-tablets
Total Wellbeing Bundle 28 Day Sale price£24.99
  •  Comprehensive health support
  •  Supports gut and immunity
  •  Omega 3 fatty acids
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Vision-Support-supplement-angle;Vision-Support-supplement-front;Vision-Support-supplement-back;PF11-28-VisionSupport-annotatedVision-Support-supplement-angle;Vision-Support-supplement-front;Vision-Support-supplement-back;PF11-28-VisionSupport-annotated
Vision Support Sale price£20.00
  •  Omega 3 fatty acids
  •  With lutein and zeaxanthin
  •  Formulated for ages 50+
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Menopause SupportMenopause-Support-supplement-front;Menopause-support-group;Menopause Support-annotated-pill
Menopause Support Sale price£20.00
  •  Complete menopause support
  •  Supports bone health
  •  Nourishes skin, hair, nails
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Gut Immunty supplement frontGut Immunty supplement front
Gut & Immunity Sale price£20.00
  •  14 friendly bacteria strains
  •  Vitamin C, selenium and iron
  •  Formulated for ages 50+
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Liver Support-supplement-angle;Liver Support-supplement-front;Liver Support-supplement-capsuleLiver Support
2 for 1 Mix & Match
Liver Support Sale price£20.00
  •  For healthy liver function
  •  Choline and milk thistle
  •  Maintains fat metabolism
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2 for 1 Mix & Match
CollagenCollagen-supplement-angle;Collagen-supplement-front;Collagen-supplement-sachet;Collagen-annotated-gel
Collagen Sale price£50.00
  •  Bioavailable marine collagen
  •  Supports and nourishes skin
  •  Passionfruit flavour
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Prime Fifty Omega SupplementPF Omega supplement front
Omega 3 Sale price£12.50
  •  Supports heart, brain, eyes
  •  Rich in DHA & EPA fatty acids
  •  Easy-to-swallow softgels
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Multi-Nutrient-angle;Multi-Nutrient-front;Multi-Nutrient-annotated-capsuleMulti-Nutrient-angle;Multi-Nutrient-front;Multi-Nutrient-annotated-capsule
Multi-Nutrient Sale price£12.50
  •  Comprehensive health support
  •  30 daily essential nutrients
  •  Formulated for ages 50+
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Beauty Glow GummiesBeauty Glow Gummies
New
Beauty Glow Gummies Sale price£20.00
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Healthy Joints & Bones (120 tablets)Healthy Joints & Bones (120 tablets)
New Formulation
Healthy Joints & Bones (120 tablets) Sale price£36.00
  •  Joint support for ages 50+
  •  Contains glucosamine and chondroitin
  •  Unique mineral complex
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Healthy Joints & BonesHealthy Joints & Bones
New Formulation
Healthy Joints & Bones Sale price£20.00
  •  Joint support for ages 50+
  •  Contains glucosamine and chondroitin
  •  Unique mineral complex
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Our Prime Fifty science-backed range is dedicated to the nutritional and wellbeing needs of the over 50s. Ageing brings new and different nutritional challenges, so these products have been specifically designed to meet these unique needs, to help keep you active and feeling younger for longer.